“Experience like never before in 3-D” is the commercialized phrase used to grab viewers’ attention. Movies with 3-D effects are popular due to all the advanced technology and consistent 3-D movie previews from production companies aired on television and on the radio.
The bottom line is the “experience” is not coming to theaters.
It’s an experience of wasted time and money for having to pay extra for paper glasses. The exciting part of going to see a 3-D movie is putting those glasses on and watching 3-D features. The “experience” is not so great.
These movies are popular right now due to the constant growth of new technology. Too much time is spent on adding 3-D features to movies that have already been established, such as “The Lion King 3-D.” Movies such as “The Dark Knight” have successfully made it to the box office at No. 1 for weeks without the addition of 3-D.
Production companies are willing to do whatever they can to exploit the 3-D fad, even if it means spending money on ridiculous-looking glasses that will never be used again.
According to an article from The Guardian, dated Aug. 11, 2011, a study was conducted on 400 individuals and found that 3-D features do not enhance the excitement and interest of 3-D movies. Instead, the additional 3-D effect causes eyestrain and headaches.
Watching 3-D movies will only become a tiring experience when having to deal with eyestrains and headaches during the movie. The focus would be on 3-D features, rather than the movie’s message.
Do we really need to see every detail up close? The surround sound is enough for a movie “experience like never before” and the price that we pay to watch a regular movie is high enough.